Aluminum Hand Wash

A path to plastic-free

Categories

Hand wash, Refill + Reuse

Deliverables

Research, Material Strategy, Industrial Design, CMF, Decoration

Timeline

2021

The truth is, the soap industry is actually quite dirty. It’s built upon a culture of convenience and single-use plastics, of which only 9% of plastic bottles are recycled and repurposed into a new product.

The truth is, the soap industry is actually quite dirty. It’s built upon a culture of convenience and single-use plastics, of which only 9% of plastic bottles are recycled and repurposed into a new product.

It’s built on a culture of convenience and single-use plastic, and only 9% of plastic bottles are recycled into new products.

This project was the first step toward a platform of reusable and refillable home essentials designed to drive refill behavior. We evaluated a range of materials against safety, durability, shippability, recyclability, printability, and consumer appeal. Aluminum solved for nearly all of them: it’s lightweight and premium, it’s infinitely recyclable, and 75% of all aluminum ever produced is still in circulation.

Aluminum also let us evolve method’s design language into something more elevated, modern, and bold. We left the metal unpainted and chose finishes to complement home faucets and fixtures. We silk-screened the graphics directly onto the bottle, eliminating the plastic label. Every bottle and pump was fully custom, designed and commercialized while the team worked remotely through the pandemic.

Launched in 2021, the line became a triple award winner: a Gold Pentaward, 1st Place at the 2022 Dieline Awards, and a 2022 Core77 Design Awards Notable. It’s also featured in Taschen’s The Package Design Book 7.