Experiential Body Wash
The platform that took method from home cleaning into personal care
Categories
Personal Care
Deliverables
Strategy, Concept, Industrial Design, CMF, Prototyping
Timeline
2016-2017
Many stakeholders believed consumers didn’t want to wash their bodies with the brand they cleaned their toilets with. They were wrong.
In 2016, I led the redesign. We studied the role body wash plays in people’s daily rituals, evaluated trends, developed concepts and prototypes, and explored new materials. We gave ourselves permission to break free from method’s classic “jelly bean” aesthetic and built a new design language for a mood-enhancing, experiential personal care line. Every attribute was challenged, from material and decoration to form and color.
We designed it as a platform from the start. Alongside the full-size bottle, I designed a mini body wash as a sampling and trial vehicle, a low-commitment way for new shoppers to discover the line. Launched in 2017, the experiential line became method’s fastest-growing platform to date.
