Fragrance Booster

The category leader relied on a complex, multi-part system: a bottle, a flip-top closure, and a separate dosing cap, all wrapped in a shrink sleeve. I designed method’s package to do more with less, reducing it to two parts by integrating the dosing cap into the closure and cutting plastic in the process. A small opening in the top of the cap releases a burst of fragrance the moment you pick it up, so the scent sells itself before the bottle is ever opened.

Where competitors hid their formula under shrink sleeves, we used clear PET to put the colorful beads on display, turning the formula into the differentiator and linking the bottle to method’s laundry design language.