Men's Body Wash

As we redesigned method’s body wash platform, the fast-growing male grooming market offered a second opportunity. The result was a no-nonsense, naturally derived body wash with a quick-lathering, clean-rinsing formula. A muted hunter green palette cues nature, while a pared-back design keeps the focus on three outdoorsy scents: juniper + sage, cedar + cypress, and sea + surf. Scent names are screen printed in a contrasting color against a monochromatic bottle, and a soft-touch finish adds a subtle nod to self-care.

Launched in 2017 alongside the experiential line, method men won a Dieline Award in 2018. Its design language became the foundation for a full men’s grooming range, extending into bar soap, deodorant, and hair care, the last recognized as a Core77 Design Awards Notable in 2020.