Mrs. Meyer's for Pets

Extending a beloved home care brand into pet care

Categories

Pet Care, Home Care

Deliverables

Brand Extension, Industrial Design, Packaging

Timeline

2025

Mrs. Meyer’s Clean Day is known for its garden-inspired scents and homespun, hardworking character.

Mrs. Meyer’s Clean Day is known for its garden-inspired scents and homespun, hardworking character.

As pet care kept growing, the opportunity was to bring that same personality to pet parents without losing what makes Mrs. Meyer’s recognizable on shelf.

I led the industrial design team on the line’s two new packages, setting the direction and creating the original concept for the dog shampoo bottle, which my team carried through to production alongside a new deodorizing spritz. The insight was simple: anyone who has bathed a dog knows one hand is always holding on. The shampoo bottle was designed for easy one-handed dispensing, with a form that tucks into the corner of the tub and a large cap that lets it stand inverted when the shampoo runs low. The challenge was extending the Mrs. Meyer’s identity into a new category: familiar enough to carry the brand’s trust and charm, but clearly made for pets.

The line launched in March 2025 with four new garden-inspired scents created with people and pets in mind.