Refill + Reuse All Purpose Cleaner
Buy once, refill for years
Categories
Home Care, Refill + Reuse
Deliverables
Concept, Industrial Design, Material Strategy, Prototyping
Timeline
2023
Our goal was to put a circular economy within reach of every method consumer, and to create a refill experience actually worth adopting.
We began with the concentrate, not the bottle. We mapped every viable format, from pressed tablets and dissolvable sachets to film pouches, capsules, and liquid in a bottle, and scored each on consumer experience, e-commerce readiness, sustainability, and probability of technical success. The answer was clear: the concentrate had to be goof-proof, and the durable bottle had to be good enough to leave on the counter. A small glass vial of liquid concentrate became the standard across the system, and we right-sized the spray bottle to 14 oz so one vial fills it.
From four durable concepts, aluminum moved forward. I designed the bottle and a custom trigger, sculpted to nest in the hand, with an on/off nozzle and a continuous form flowing from bottle to closure. Pour in a vial, add water, swirl, and spray. Every refill saves over 96% of the plastic used by a single-use bottle.
The system extended to foaming hand wash, designed by a member of my team, and the all-purpose cleaner won a 2023 Gold Pentaward in Sustainable Design.
