Sprout & Shine

I partnered with the founder to translate the brand’s idea, “wellness, humanized,” into packaging that feels genuine, warm, and delightful, without looking like a dispensary product.

We started with a packaging deep dive, evaluating the competitive set on function, sustainability, and decoration, then mapped the brand’s identity and defined its essence and attributes. Sketching led to three distinct concept directions, each with a child-resistant closure and built to be recyclable or reusable. M.M.V. reimagines the modern medicine vial as an aluminum on-the-go vial, housed in a slide-out drawer box with a patterned insert and metallic accents. Tilt is an angled jar designed to stand out on shelf without feeling out of place in the home. Snap is a slim, single-part polypropylene case made for a pocket or purse.

Each concept was evaluated on consumer appeal, emotional connection, and brand fit, as well as tooling investment, unit cost, lead time, and decoration flexibility.

M.M.V. was selected to move forward. I facilitated the partnership with Berlin Packaging and provided design support through engineering, finalizing the packaging for commercialization. The brand ultimately didn’t launch, but M.M.V. was fully engineered and production-ready.